The pharma company has put on a full-court press in response to reports by Reuters and The New York Times.
The Facebook CEO did not wilt during this week’s marathon Senate session.
The divisional VP and head of public affairs has seen it all, including the transformation from a traditional comms organization to a more dynamic and content-led group.
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
A Haymarket Media survey of more than 700 client-side marcomms execs in the US reveals the shift in power will not significantly affect budgets.
Mylan was slammed by people unable to afford its lifesaving EpiPen injection device following a price hike — its response was seen as too little, too late.