Accenture follows Droga5 deal by acquiring Madrid-based Shackleton
Move also follows purchases in Germany, Denmark and Netherlands.
Most recent articles by Simon Gwynn
Publicis Groupe said to be divesting part of its health business
The holding company reported organic growth of 1.3% in the third quarter, but said the Publicis Health Solutions business dragged down its growth.
The weight is over: Weight Watchers changes name to WW
Weight Watchers is changing its name to WW and adopting a new tagline, “Wellness that works”, as it responds to changing views on healthy lifestyles.
Twitter follows Facebook in share price plunge as monthly active users fall
Despite some other positive indicators, Twitter’s share price fell 14% as the platform revealed a dip in its monthly active users in its second quarter results, compared to the previous quarter.
Twitter purge of locked accounts welcomed by Unilever’s Keith Weed
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of “locked” accounts this week.
WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree
Investor pressure is likely to force WPP into selling Kantar, possibly along with other assets – which could open opportunities for Sir Martin Sorrell’s new vehicle S4 Capital.
WPP chairman Quarta should be ousted over Sorrell report, advisory group tells shareholders
Roberto Quarta faces a potential shareholder revolt at next month’s AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.
Sorrell’s pay fell more than 70%, WPP annual report reveals
WPP’s former chief executive Sir Martin Sorrell was paid a (relatively) measly £13.9m by the company in 2017, its annual report shows.
P&G: healthcare acquisition helps us stay on top of consumer ‘megatrends’
Procter & Gamble said its $4.2 billion acquisition of German firm Merck’s consumer health division was about allowing it to respond to the changing demands of an aging world.
Asia-Pacific to overtake North America in ad spending
Globally, digital ad spend this year is expected to grow by 12.6% to $176.7 billion, accounting for 32% of all ad spend.
