Kamal Bhandal, VP of the Invisalign Brand and Consumer Experience at Align Technology, and Jami Eidsvold, CEO of Smarty Social Media, discuss how their collaboration has helped the brand become the product the whole internet is smiling about.
Point of connection: How social is changing the game in healthcare marketing
Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms.
AI Deciphered: Discovering the Potential for Marketers and Communicators