The state of medical marketing remains strong because of the talent and execution of everyone involved.
A call with W2O founder and CEO Jim Weiss puts our current situation in perspective: The virus is our only competition.
These times call for a concerted and united effort by all of us. Adopting a certain “commando ethos” may hold the key.
Also in this edition: WFH challenges and delights, and how the coronavirus just might break the internet.
A recent trip to the West Coast for a health conference showed the importance of personal experience in health marketing, with or without handshakes.
Rick Conrad is VP, executive creative director of Scout Health.
Ryan Jordan is executive creative director at Imre.
David Curcurito is creative director and partner of Works Well With Others Design Group.
The new campaign from The Alliance for Positive Health includes e-cards with messages about safe sex to discourage the spread of STIs.