We need to consider that not every expenditure is beneficial to patients: perhaps that Super Bowl commercial or that sales meeting in Maui may not be in their best interest.
Over the past several years, the industry has paid about $15 billion in penalties to the US government for cases involving off-label marketing and, more recently, the US Foreign Corrupt Practices Act (FCPA).
While there has been a flurry of proposals to repeal, change or fix the Affordable Care Act, many stakeholders have come together to repeal the Independent Payment Advisory Board (IPAB).
As healthcare reform moves through Congress, power moves from the hands of committee chairmen to the speaker and the Senate majority leader, who will decide, with little input, what stays in and out of the final bills.
AI Deciphered: Discovering the Potential for Marketers and Communicators