Imagine if you could choose your agency partners based on attributes most appealing to you. With a swipe to the right or left, you could secure them a roster position or doom them to languish in procurement.
Is It Possible For Pharma To Be Truly Patient-centric?
Although the industry wants to help patients get healthy – and wants to be a critical part in that process – there’s a delicate balance to strike between selling product and achieving healthier outcomes.
Is It Finally Time for Pharma to Change the Way It Uses Facebook?
Pharma has hidden behind the ability to turn commenting off on Facebook pages, allowing marketers to use the channel much as they would a typical web page.
Either we need to stop calling it digital marketing (because digital is baked into business) and just consider it marketing. If we feel like we can’t, then digital might very well be a dead-end job.
Hey Pharma, Here’s Why Your Customer Service Shouldn’t Suck
Today, we’re all still trying to get people to buy our drugs and be a trusted health advisor, but these two goals seem to be working firmly against each other.
