Here’s my biggest gripe: Innovation teams should be driving innovation for their particular business, not just for marketing and communications.
Imagine if you could choose your agency partners based on attributes most appealing to you. With a swipe to the right or left, you could secure them a roster position or doom them to languish in procurement.
Although the industry wants to help patients get healthy – and wants to be a critical part in that process – there’s a delicate balance to strike between selling product and achieving healthier outcomes.
Pharma has hidden behind the ability to turn commenting off on Facebook pages, allowing marketers to use the channel much as they would a typical web page.
“Customer service is more than just a nice-to-have. In this competitive marketplace, it can mean the difference between your brand or someone else’s.”
Today, we’re all still trying to get people to buy our drugs and be a trusted health advisor, but these two goals seem to be working firmly against each other.