Visitors to Crestor.com and PurplePill.com can now hit a “click to chat” button to chat with a live AstraZeneca customer service rep.
The feature, which can be accessed through the sites’ “Contact us” pages, will be operated by the nurses, pharmacists and customer service reps that handle customer calls, and as with calls, will be available weekdays from 8 am-6 pm. Those clicking during off-hours will get a popup box advising them that no reps are available and that they can try back during regular business hours. The company is one of the first in the sector to use click-to-chat. AstraZeneca launched a “Call Me Now” feature on the sites in October.
From the June 01, 2011 Issue of MM+M - Medical Marketing and Media
