Bausch & Lomb launched a targeted ad campaign aimed at seniors for its new Crystalens intraocular lens for cataracts. The campaign, featuring local TV, radio and newspaper ads geared toward consumers 50 and older, ran in key metro markets in Florida as well as Dallas, Raleigh-Durham, NC and St. Louis, MO. Earlier executions generated a 10-fold increase in traffic to the product website, the company said.
From the March 01, 2009 Issue of MM+M - Medical Marketing and Media
