September 07, 2010
People news: Waggener Edstrom
Waggener Edstrom, a Seattle PR shop, named SVP Colleen Beauregard to lead the healthcare practice. Beauregard replaces Jenny Moede in that role. Moede was promoted to EVP North America.
Warc anticipates global adspend growth this year to ring in at a healthy 4.7%, or $572bn (£410bn).
Brands should refrain from tweets that are over 100 characters, according to Twitter's director of brand strategy.