The Vendome Group is relaunching Postgraduate Medicine as a beefed-up bimonthly and reintroducing the title’s CME program.
The title will add pages gradually as Vendome focuses on building brand recognition and expanding circulation, said the firm, which is offering a 50% discount on all 2006 issues booked by November.
Vendome also brought in Postgraduate Medicine alums, including former marketing director Joe Horvarth and onetime supervising senior editor Jan Weber, to help with the relaunch.
Vendome acquired McGraw-Hill’s Healthcare Information Group, including Healthcare Informatics and Postgraduate Medicine, late last year.
From the June 01, 2006 Issue of MM+M - Medical Marketing and Media
