San Diego-based health and wellness Web site RealAge.com has been acquired by Hearst Magazines, a division of Hearst Corporation. Financial terms of the deal were not disclosed.
RealAge was founded in 1999 by Charlie Silver and Dr. Michael Roizen. The company became widely known for its online test to determine the “real age” of a person’s body based on 125 factors.
Cathleen Black, president, Hearst Magazines said “By acquiring RealAge, Hearst will gain immediate entry into the growing health and wellness categories and will do so with a solid customer base and strong ties to highly profitable online pharmaceutical advertisers.”
Black added, “The readers of our women’s magazines, including Good Housekeeping, O, The Oprah Magazine, Cosmopolitan, Marie Claire and Redbook, are highly interested in their health and well-being. The addition of RealAge to our portfolio will allow us to increase our content and expertise in this area.”
RealAge has held a position in the top 10 pure-play health sites over the last four years, according to Hearst.
For the first half of 2007, the site averaged an estimated 2.1 million monthly unique visitors.
Real Age will maintain its current headquarters in San Diego, according to a statement from Hearst.
From the November 01, 2007 Issue of MM+M - Medical Marketing and Media
