Campaign of the Week

Figs elevates nurse appreciation with I Am a Nurse campaign for Nurses Week
Figs elevates nurse appreciation with I Am a Nurse campaign for Nurses Week
John Newton
May 6, 2024
12:05 pm

Medical clothing company Figs wants everyone to celebrate nurses in a big way for this year’s National Nurses Week.

Asthma goes prehistoric in AstraZeneca’s Airsupra ad with Walter the Dino
Asthma goes prehistoric in AstraZeneca’s Airsupra ad with Walter the Dino
John Newton
April 29, 2024
1:08 pm

Walter the Dino, an appealingly awkward mascot, is the face of the new AstraZeneca Airsupra campaign.

Testicular Cancer Society tries to kick cancer’s balls
Testicular Cancer Society tries to kick cancer’s balls
John Newton
April 22, 2024
12:50 pm

A humorous campaign from the Testicular Cancer Society and FP7 McCann Dubai hopes to reach younger men and encourage self-checks.

Dr. Pimple Popper returns with new Winlevi campaign for teen acne relief
Dr. Pimple Popper returns with new Winlevi campaign for teen acne relief
John Newton
April 15, 2024
11:26 am

Three new spots from Sun Pharma’s Winlevi brand use Dr. Pimple Popper’s humor to reach teens affected by acne.

Toxic Tampons campaign advocates for healthier menstrual products
Toxic Tampons campaign advocates for healthier menstrual products
John Newton
April 8, 2024
2:26 pm

FCBCure partnered with Clean + Healthy on Toxic Tampons to deliver their message about the need for healthier menstrual products to New York legislators.

Teva puts a face on tardive dyskinesia in latest Austedo XR spots
Teva puts a face on tardive dyskinesia in latest Austedo XR spots
John Newton
April 1, 2024
12:27 pm

Among the tools Teva’s Austedo XR campaign reaches for are a relatable story, a catchy jingle and an orange travel mug.

How the Kick It app is empowering smokers to successfully quit the habit
How the Kick It app is empowering smokers to successfully quit the habit
John Newton
March 25, 2024
12:02 pm

Mindgruve and Kick It California partnered on an innovative smoking cessation app that uses gamification strategies to keep users focused on their goal.

Novo Nordisk’s Wegovy campaign focuses on how HCPs treat obesity
Novo Nordisk’s Wegovy campaign focuses on how HCPs treat obesity
John Newton
March 18, 2024
1:02 pm

The Believe On campaign from Novo Nordisk takes a different approach to marketing the popular weight-loss treatment Wegovy.

Scarborough Health Network’s hip-hop inspired campaign lights up Toronto
Scarborough Health Network’s hip-hop inspired campaign lights up Toronto
John Newton
March 4, 2024
3:23 pm

The next chapter of the campaign takes a more positive turn, with a focus on a certain Scarborough swagger and resilience.

How AI can help nursing homes address nursing shortages
How AI can help nursing homes address nursing shortages
John Newton
February 26, 2024
12:04 pm

Your CNA Story is an initiative supported by AI that aims to create more culturally-nuanced messaging, raising awareness of the rewards of being a certified nurse assistant.

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