After joining Silverlight Digital in 2018, Meredith Hughes was instrumental in leading one of the year’s most successful and award-winning pharmaceutical campaigns. Her standout work on the launch of resulted in significant jumps in website engagement.

Marketing challenger brands has become a specialized practice for Hughes. Her work with the brand Stendra, an erectile dysfunction treatment challenger to Viagra, helped it grab market share by increasing domain authority. Hughes was able to help the brand double website traffic — a strategy that resulted in customers downloading over 2,000 co-pay cards for product purchases.

An increasingly active speaker who advocates for the digital advertising industry, she recently educated audiences at two American Marketing Association workshops on how to leverage Google Analytics to make advertising dollars work harder.