From Clorox to Verizon, Miranda Madar has worked on digital marketing campaigns for a number of blue chip clients. She spearheaded the national launch for Verizon 4G LTE, considered cutting-edge technology at the time, and won numerous awards for her work on some of Coca-Cola’s most high-profile domestic and international projects.
Now CMO for Resurgens Orthopaedics, Madar revamped the company’s brand strategy and produced breakthrough marketing campaigns that resulted in a substantial increase in patient bookings. On a challenging healthcare landscape in which premiums are at an all-time high and patients continue to delay care, Madar’s work helped fuel a triple-digit increase in call volume and nearly doubled website traffic for local offices.
Her success in elevating a highly-specialized category and cementing the Resurgens brand name across its metro operating area has enabled her to double her staff and quadruple her team’s impact — a testament to the value her work has had on the organization.