Brendan Gallagher has devoted his almost 30-year career to using technology as the catalyst to help people live healthier lives. He has overseen product and service design, social content, technology and partnerships on a global scale alongside brand marketing leaders from AbbVie, Novartis and Merck, among others.
Over the course of his career, Gallagher has spearheaded the growth of AZ Helps, a healthcare marketing platform that integrates the creation and distribution of content across mobile, web, social media and TV. He also played a key role in the development of Start90, a mobile app framework that facilitates medication tracking and co-pay card management. His team launched the largest Facebook community for patients with multiple sclerosis and the first pharma-branded Tumblr for teens with cystic fibrosis.
Before joining Digitas Health in 2005, Gallagher worked at Digitas and Razorfish Health as user experience lead for American Express and Ford.
From the May 01, 2019 Issue of MM+M - Medical Marketing and Media
