Health Union’s 20 online, condition-specific communities have become a resource for millions of people. They offer the biopharma industry opportunities to understand and engage the right patients for their treatments and build more effective direct-to-consumer marketing programs. Olivier Chateau, who worked for a stint as a marketer at GSK, has spearheaded the company’s efforts to develop an expansive product portfolio.
That portfolio includes annual In America surveys that examine the experiences and perspectives of thousands of patients as well as the HU Connexion conference, a two-day event designed to share insights and new techniques around patient advocacy.
Chateau’s passion for inspiring his troops is evident to anyone who passes through the office. Etched on the wall is his favorite quote: “If you believe your dreams are achievable, they are too small. Dream bigger.”
From the May 01, 2019 Issue of MM+M - Medical Marketing and Media
