Known within the pharmaceutical biz as a results-oriented strategist, Jenny Streets is passionate about the power of digital to transform the face of health and the healthcare industry.
As a marketer — she is currently senior director, customer experience and innovation — Streets continually pushes the envelope to create innovative programs and campaigns for AstraZeneca’s brands. By always focusing on a patients-first dynamic and on creating transformative patient experiences, Streets recognizes the importance of creating emotional connections that will ultimately drive action among patients in order to improve health outcomes. Specifically, she has been the driving force behind the implementation of numerous enterprise-wide programs and platforms related to mobile, social, media, and content strategy.
Streets provides the vision and leadership that continues to guide AZ’s transformation from analog to digital, helping brands innovate in mobile, social, content, media and emerging technologies.
Prior to her current role, she oversaw AZ’s global digital strategy team, helping brands and teams across the organization deepen and align their relationships with patients, HCPs, and all other health-related constituencies.