The deal calls for Indegene to handle the drugmaker’s omnichannel operations globally.
The report underscores the challenges facing pharma brands seeking to stand out in an increasingly saturated market.
The report maintains that better brand experiences can lead to better outcomes.
The deal will increase the combined company’s ability to drive innovation in experience technology.
Drugmakers are proud of the patient service programs they’ve developed. Yet there remains a disconnect in the way information is communicated to HCPs.
CVS has a pharmacy text program to remind patients to refill their prescriptions and alert them when their medications are ready.
Jenny Streets is the senior director of customer experience and innovation at AstraZeneca.
How the retail pharmacy chain uses customer data to make its marketing messages relevant.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
Get the most out of
Register for free and enjoy unlimited access to:
