Sanofi is aiming to better unify itself with a new brand and logo, the company announced today. The new brand will encompass both vaccine arm Sanofi Pasteur and specialty care group Sanofi Genzyme.
The new logo – Sanofi in black, lower-case letters, bookended with two purple dots – is meant to symbolize the company’s revamped purpose and ambition. The dots are designed to represent the scientific journey between idea (“what if…?”) and breakthrough.
“Sanofi’s attitude is humble, authentic – and a little bit unconventional too,” Josep Catllà, Sanofi head of corporate affairs, said in a statement. “We believe that our new brand and logo carve out a unique space in the healthcare industry that perfectly represents our new purpose to chase the miracles of science to improve people’s lives.”
The brand change is also designed to reflect the company’s “Play to Win” strategy. That strategy was launched in 2019 to bolster innovation and growth through a stronger focus on vaccines and its atopic dermatitis biologic Dupixent.
“Our new brand is a natural and important next step in this journey and represents the integrated way in which the company will work to achieve our shared ambition to transform the practice of medicine,” Sanofi CEO Paul Hudson added in the statement.
