Golin’s London team won a coveted Grand Prix at the Cannes Lions International Festival of Creativity on Monday for The Misheard Version, a campaign for U.K.-based chain Specsavers.
The campaign starred singer Rick Astley, who re-recorded the song “Never Gonna Give You Up” with lyrics that people have misheard since it debuted in 1987.
The effort, promoting Specsavers’ hearing tests, won the Grand Prix, as well as Gold and Silver Lions in the Audio & Radio category.
A number of PR firms won plaudits in the Health & Wellness category, most notably Ogilvy PR New York, which won a Gold Lion for Michael Cerave, a campaign for Cerave’s moisturizing cream.
The effort, which included a Super Bowl ad, centered on the brand clearing up misinformation that baby-faced actor Michael Cera is the mastermind behind its moisturizing cream. The entry also won a Silver in the category.
The Misheard Version also won a Silver Lion in the Health & Wellness honors, as did Allegra Airways, a campaign for Allegra by Edelman Toronto and Salutem New York. The effort included a mapping tool to help outdoor enthusiasts find routes with the best air quality.
The PR Lions are among the categories scheduled to be awarded on Wednesday.
This article originally appeared on PRWeek US.
