VANCOUVER, BC: Social media management platform Hootsuite has released its first Social Media Career Report, uncovering trends and insights among social media marketers.

The report digs into areas including salary, title, responsibility, experience and mental health. 

According to the report, 77% of social media marketers are happy with their jobs, but 51% say they don’t have enough time to do their job well and 41% report that work has a negative impact on their mental health. More than six in 10 (61%) of respondents see social media as a long-term career.

Pay is a sore spot. Forty-seven percent say they’re not compensated fairly, and the data backs this up, finding they’re paid less than other kinds of marketers at similar levels. Brand managers, for example, earn an average income of $118,054, while the average salary of a social marketer is $67,585. While most social media managers are women (73%), the gender pay gap is alive and well in the industry. A man in a salaried social media job makes an average of $91,586 a year compared to $69,404 among women.

Many organizations rely on just a few people, or even one, to fill their social media function. Thirty-eight percent of organizations have one dedicated social marketer and 29% have two or three on staff. As the number of social media employees grows, the percentage of respondents falls: 12% have four to nine people and 6% have 10 to 24, indicating why a majority of social marketers don’t feel like they have enough time to do their work.

Hootsuite also found that while many organizations have salaried social marketers, not many are fully dedicated to social media. Just 33% of social marketers are “dedicated” social media managers, spending 50% to 89% of their day on social media. Forty-five percent, meanwhile, are what Hootsuite calls “divided,” spending 10% to 49% of their day on social.

The report is based on a survey of 3,842 social media marketers, as well as interviews with social media professionals in different industries, as well as secondary research.

This article originally appeared on PRWeek US.