IPG Health won Healthcare Network of the Year at 2024 Cannes Lions International Festival of Creativity, marking its third consecutive win in the category.
The honor was handed out Tuesday, in addition to its fourth consecutive win for Healthcare Agency of the Year.
These awards were announced one day after the network scored a Grand Prix in Pharma for its campaign, Magnetic Stories,
“IPG Health’s achievements at Cannes Lions are a clear reflection of our people’s incredible talent and commitment to creating work that pushes boundaries and changes lives,” IPG Health CEO Dana Maiman said in a statement. “We are grateful to collaborate with brave client partners who inspire us daily and share our vision for redefining what is possible in our industry and beyond.”
Several IPG Health agencies, including Area 23, McCann Health Dubai, FCB Health New York and McCann Health London, brought home wins for the network during the early days of the festival in the south of France.
Among them is the Grand Prix for Pharma, which Area 23 won for Magnetic Stories, a campaign done for Siemens Healthineer that involved transforming magnetic resonance imaging (MRI) sounds into audiobooks for children.
Area 23 also won a silver in Health & Wellness for Impossible Journey, a hand-painted animation that tells the story of two different storks in the context of maternal mortality.
McCann Health Dubai, meanwhile, won a bronze in the Pharma category for Mis(s)diagnosed, which shined a spotlight on cardiovascular disease in women and the medical gender data gap.
The wins come a month after IPG Health announced it consolidated its agency brand roster, including folding McCann Health New York into Area 23.
McCann Health New Jersey and Hill Holiday Health were joined under the new Rise & Run name.
Additionally, Klick Health, another 2024 MM+M Agency 100 honoree, was named as the second place finisher for the Health Agency and Health Network of the Year titles for the second consecutive year.
This came in addition to the multiple Cannes Lions the agency earned on Monday and Tuesday in France.
Cafe Joyeux and Klick won a Bronze Cannes Lion for 47, a short animated film that was inspired by a real life story about someone living with Down syndrome. The short film was entered into the Brand-led Education and Awareness category.
The agency also took home a Gold Lion for Innovative Use of Technology: Patient or Healthcare Professional for Voice 2 Diabetes, which it created alongside the KVI Brave Fund.
“With almost five times the number of non-health shortlists, our work is having tremendous impact in the most prestigious, toughest categories at Cannes,” Klick Health chief creative officer Rich Levy said in a statement. “To us, this signals the continued mainstreaming of health in society and the growing acceptance that health work can be just as creative and impactful as work in other sectors.”
With healthcare continuing to grow its presence at Cannes, the Health & Wellness category saw some 1,252 entries this year and 32 won either a Silver or Bronze Cannes Lion. The Pharma category saw 220 entries, with five selected for Silver or Bronze awards.
Among the Silver Health and Wellness winners, CeraVe and Ogilvy PR won for Michael CeraVe, the highly-touted Super Bowl campaign featuring actor Michael Cera.
Havas Lynx and EarSwitch, meanwhile, brought home a Silver Cannes Lion for Airquity, a non-invasive biometric sensor that seeks to battle health disparities perpetuated by medical device biases.
