Just in time for their home opener Friday afternoon, the New York Mets announced a multiyear partnership with NewYork-Presbyterian (NYP).
As a symbol of the partnership, the Mets will wear an NYP patch on their uniforms throughout the season, marking the first sponsored jersey patch in team history. The Mets will debut the patch in a game against the Miami Marlins.
The Mets will also collaborate with the New York-based health system to host health and wellness events at Citi Field, including cancer screenings, blood drives and interactive wellness experiences for fans.
Additionally, NYP patients and healthcare workers will be recognized on the field during designated Comeback Days.
Perhaps the most notable aspect of the partnership isn’t the jersey patches but rather the baby onesies. Fans who deliver their babies at NYP hospitals will receive a complimentary Mets onesie.
“The Mets have always believed that baseball’s impact can extend off the field and into the local community. This philosophy drives us to partner with organizations that can meaningfully engage and uplift the Greater New York area,” said Jeff Deline, EVP and chief revenue officer for the Mets, in a statement. “We’re proud to partner with NewYork-Presbyterian to offer new health and wellness initiatives for the communities, patients, and healthcare workers who are the heartbeat of the city.”
The collaboration with the Mets is another high-profile example of NYP promoting its brand across all five boroughs of New York City.
With the support of Havas New York, a 2022 MM+M Agency 100 honoree, NYP launched the Stay Amazing campaign in November 2021, its first brand campaign in a decade.
Prompted by the effects of the COVID-19 pandemic on the city, the effort has encouraged New Yorkers to prioritize their health and also recognize that NYP’s services extend beyond its Manhattan headquarters.
Eventually, NYP extended Stay Amazing into Stay Brooklyn and More Amazing, More Westchester.
At the end of 2022, the organization also released a one-minute spot for Stay Amazing featuring the story of a 28-year-old patient who suffered a stroke but was quickly treated and ultimately recovered thanks to NYP.
“We’re thrilled to partner with the New York Mets to improve the health and well-being of all the communities we serve,” said Devika Mathrani, chief marketing and communications officer at NYP, in a statement. “Through this partnership, we will work together on community initiatives, activations, and experiences that encourage people to prioritize their physical and mental health.”
