MM&M has announced the shortlist for awards scheduled to be presented at “A Night Out with MM&M,” the inaugural event celebrating the brand’s annual Agency 100 issue.

The award categories span a range of marketing disciplines and activities. “Hot Shop” recognizes the agency that has enjoyed both impressive results and industry buzz, while “Resilience” singles out the company that thrived under challenging circumstances. Awards will also be presented to agencies that have excelled in payer/access work and behavioral marketing, as well as alongside device/med-tech, biotech and startup organizations.

“As healthcare marketing continues to evolve, we thought it only right to call some extra attention to the agencies that are doing great, innovative work,” said MM&M editor in chief Steve Madden. “We also wanted to shine the light on some agencies that not only persevered in the face of adversity but ultimately thrived.”

Published every July, MM&M’s Agency 100 issue offers the most comprehensive coverage of the top healthcare agencies in North America. This year’s edition will feature full profiles of each of the Top 100 agencies, an agency family tree, a forum with health network leaders and a report on the new breed of health networks.

“A Night Out with MM&M” is scheduled for July 11 at The Empire Rooftop in Manhattan. Ticketing and venue information can be accessed here.

The categories and nominees are:

Biotech Booster

This distinction goes to the agency with the most impressive array of biopharma clients and innovative products (think cell and gene therapies, immuno-therapies, etc.) on its roster.

  • Biolumina
  • Harrison and Star
  • Patients & Purpose

Med-tech Medalist

This distinction goes to the agency whose client roster is stacked with the deepest mix of accounts in the medical device sector, from chronic or acute care to diagnostics.

  • Brado
  • DiD
  • Vivo Agency

Moonshot Maven

This distinction goes to the boldest mover in the agency world, exemplified by starting ambitious offerings or launching initiatives designed to open fresh lines of business for the firm.

  • Klick Health
  • VMLY&R Health
  • Wunderman Thompson Health

Startup Guru

This distinction goes to the agency that has forged the strongest relationships with the health-tech community on patient-centered solutions for improving care and boosting outcomes.

  • Heartbeat
  • Precisioneffect
  • W2O

D&I Champion

This distinction goes to the agency that demonstrated the best commitment to diversity & inclusion, based either on number of C-suite or total women leaders, or initiatives designed to advance diverse leaders, or ethnic/gender/sexual diversity in the workplace.

  • Fingerpaint
  • H4B Chelsea
  • Purohit Navigation


Launch derailed due to an FDA no-go decision? Hit hard by a big consolidation? This distinction goes to the agency that showed the most mettle after staring down a tough set of circumstances not of its own making.

  • Calcium
  • Guidemark Health
  • Juice Pharma

Data Prodigy

Deploying AI assistants or machine learning to support sales reps and drive multichannel customer engagement? Our data prodigy stands out for making exceptional use of data science, either on behalf of clients or for internal marketing challenges.

  • Deloitte Digital
  • RAPP Well
  • W2O

Best Behavior

With behavioral marketing now firmly established as a need-to-have specialty, these agencies have found the newest and most effective ways to tap into previously obscure insights.

  • ApotheCom
  • Intouch Solutions
  • MicroMass Communications

Power Payer

With payer communications and market-access programs more important than ever, these companies have proved the most valuable and best-connected partners.

  • Entree Health
  • The Kinetix Group
  • Precision For Value

Hot Shop

This final award recognizes the agency that not only has revenue and client numbers worth shouting about, but also receives the highest marks from clients and the competition.

  • Area 23
  • Evoke
  • Greater Than One