MM+M on Tuesday revealed the nominees for the inaugural Brand Entertainment Awards.
This unique new awards program uplifts and celebrates the new wave of marketing storytelling as it meshes with consumer entertainment, while rewarding the brands, agencies and craftspeople leading the way in their fields.
The honorees on this list demonstrated their ability to seamlessly integrate with entertainment content as traditional ad formats and experiences evolve.
The inaugural awards celebration will be held virtually on June 6.
Congratulations to all of our nominees!
Get tickets to this year’s event here.
Brand content
Brand film
Annovera, Weber Shandwick, Resolute Digital, McCann, and The Skimm
Un-apologize: A Whitney Cummings Comedy Special
Idorsia Pharmaceuticals U.S., Ruder Finn and Osmosis Films
The Quest for Sleep
The Nature Conservancy, Change For Balance and Prince EA
Dear Parents
New Orleans & Co., Dentsu Creative for New Orleans Tourism and Unit9 Films
New Orleans Plus One
RealTruck, Tombras and Interrogate
The Trucket List
Brand series
Amazon and H+M Communications
Living La Vida Prime Telenovela
Bose and 160over90
Bose Artist Series
eBay Motors, The Many and The Many Studios
Modathon
Truth Initiative, Gale and Ketchum
Quitters
Visit West Hollywood, Miles Partnership, Madden Media, Ballantines PR and Plus Plus
Creators of West Hollywood
Brand podcast
The Callisto Protocol, Godfrey Dadich Partners and Striking Distance Studios
The Callisto Protocol: Helix Station
Gilead HIV Franchise, IPG Mediabrands Content Studios + iHeart Media and Initiative
In the Deep
State Farm and Acast Creative
Roundabout
Tenable and Caspian Studios
The Hacker Chronicles
Ulta Beauty, McCann New York and Craft Worldwide
The Beauty Of… A Visual Podcast by Ulta Beauty
Execution
Best brand film on a budget (below $250,000)
Annovera, Weber Shandwick, Resolute Digital, McCann, and The Skimm
Un-apologize: A Whitney Cummings Comedy Special
DieHard Batteries, The Marketing Arm, DentsuX, Natural Selection and Advance Auto Parts
The Climber
Frito-Lay, Ketchum and Ketchum Studios
The Making of Rise
Northwell Health, StrawberryFrog, Horizon and Film Produkcja
Two Wars
T-Mobile and T Studios
Project 10 Million — Working to Connect Every Student
Best celebrity/athlete/influencer partnership/Best NIL deal
Annovera, Resolute Digital, Weber Shandwick and The Skimm
Un-apologize: A Whitney Cummings Comedy Special
Clé de Peau Beauté, Whalar, Autumn Communications and Haus of Sôs, Pellicule Film
Thirst Trap, featuring Martha Stewart
Coca-Cola and Chili’s Grill & Bar, Ent Marketing & Mischief @ No Fixed Address, Dentsu and Brinker International + The Seidel Agency
“3 for Me” Remix with Brian McKnight
Google, Google Brand Studio and LaVant Consulting
Google All In: 2022 Accessible Marketing and Disability Inclusion in Media
TRESemmé (Unilever), Weber Shandwick, Radical Media and Mindshare
Fluid
Best integration
Doritos, The Marketing Arm and Alliance Studios
Doritos Triangle Island
Doritos, Netflix, Observatory + Slap Global and Hungry Man
Live From The Upside Down
Walmart, Publicis Groupe/Dept W, Digitas, Publicis NY, Fallon, Golin and Journey
Walmart Land
Best purpose-related brand content activation
Ancestry, Weber Shandwick, The Content Collective, OMD and Paramount Brand Studio
A Dream Delivered: The Lost Letters of Hawkins Wilson
Google, Google Brand Studio and Marcel Neumann
Year in Search 2022
Neutrogena, Passion Point Collective, Ghetto Film School and Neutrogena Studios
First Frame Fellowship
Northwell Health, StrawberryFrog, Horizon, and Film Produkcja
Two Wars
Peanuts Worldwide, Native Tongue Communications and Liz & Nick
NTC Illustrates a Need in Animation
Interactive
Best AR/VR campaign
AT&T and Creative Artists Agency
AT&T Presents Karol G
T-Mobile and Evercoast
T-Mobile Game of Phones Holiday Campaign 2022
Turo, Huge, Bridge Analytics, Carrie Wick, Sunshine Sachs, Autumn Communications and SixTwentySix
Turo: Open The Door To Extraordinary
Verizon, Zenith and Pandora
Verizon 5G Next-Gen Concert Experiences
Best brand experience
Cuphead and Glow
The Cuphead Show! Live Gameshow Activation
Delta Airlines, Starbucks, Digitas and Yellow Sparrow & The Mill
The Delta Airlines and Starbucks Wonder Window Activation
Doritos, Netflix, Observatory, Hungry Man and Slap Global
Live From The Upside Down
Doritos, The Marketing Arm and Alliance Studios
Doritos Triangle Island
Yeti, in partnership with Swift Current
Yeti Film Tour 2022
Best brand product activation
Delta Airlines, Starbucks, Digitas and Yellow Sparrow & The Mill
The Delta Airlines and Starbucks Wonder Window Activation
Lincoln, Hudson Rouge, Mindshare World and Hill+Knowlton Strategies
Coastal Mornings
State Farm, The Marketing Arm and Gifted Youth
Jazz Bath
Tropicana and MullenLowe U.S.
Tropicana Crunch
Tropicana and MullenLowe U.S.
Tropicana Mimosa Maker
People awards
Brand entertainment lead of the year
Lucas Bongioanni, executive creative director, The Community NY
Marissa Nance, founder and CEO, Native Tongue Communications
Agencies
Brand entertainment agency of the year
Observatory
Passion Point Collective
Portal A
United Talent Agency
