MM+M today unveiled MM+M Transform: The New Era of Connectivity, the ninth iteration of the brand’s annual event exploring the intersection of healthcare and technology. Scheduled for April 4 at New York City’s Edison Rooftop, the event will examine a range of trends set to inform the medical marketing industry’s transformation over the months and years ahead.

Topics to be discussed during the full-day, in-person program include the need to forge more durable connections along the patient journey, the effective deployment of data to improve health outcomes and the continuing evolution of consumer-facing diagnostics and devices. Transform will also feature curated networking opportunities designed to facilitate connections between attendees.

“Every year, when we sit down to program the topics we want to cover at Transform, we’re blown away by the degree of industry innovation,” said MM+M editor-in-chief Larry Dobrow. “Transform 2023 is the only place to learn about it all, from detailed looks at next-gen connectivity to marketing-centric analysis of the era of the empowered patient.”

For information on sponsorship opportunities, contact MM+M VP/publisher Doreen Gates at [email protected].