MM+M today debuted Transform: The Patient, Provider and Payer Engagement Matrix, the brand’s 10th annual event exploring the intersection of healthcare and technology. Set for April 3 in New York City, Transform will examine a range of trends set to inform the evolution of the medical marketing industry over the months ahead.

Among the topics set to be discussed during the full-day program are the empathic use of technology, the need for greater and more effective provider engagement, the evolving use of AI in medical diagnosis and content generation, and ongoing shifts in dynamics among payer audiences. Panelists will include health technologists as well as leaders from A-list pharma, diagnostics and device companies. 

“Just as it has in years past, Transform will deliver the most in-depth analysis of the technology and marketing trends set to, well, transform the business,” said MM+M editor-in-chief Larry Dobrow. “We joke internally that Transform is the smartest day of the year, but there’s some truth to that. It’s the only industry event that delivers both the big picture and the smaller details.”

Transform will also provide a host of curated networking opportunities designed to facilitate connections between attendees. For information on sponsorship opportunities, contact Craig Roth at [email protected].


8:55 AM – 9:00 AM: Opening Remarks, Larry Dobrow, Editor-in-chief, MM+M
9:00 AM – 9:30 AM: Opening Keynote, Aneil Batra, VP, obesity commercial lead, Novo Nordisk Inc.
9:30 AM – 10:00 AM: Moving toward weight-loss equity
10:00 AM – 10:15 AM: Morning networking break
10:15 AM – 10:45 AM: All Signal and No Static: AI is Not Coming to Replace You
10:45 AM – 11:15 AM: A Practical Session: The Dos and Don’ts of AI in Health Marketing
11:15 AM – 11:45 AM: AI and your brand marketing team: new roles, new structure
11:45 AM – 12:00 PM: Networking activity
11:45 AM – 1:30 PM: Power Hour
12:00 PM – 1:00 PM: Lunch
1:00 PM – 1:30 PM: Techno-empathy and the marketing mix, Brad Quosig, SVP, growth & client engagement, Calcium
1:30 PM – 2:00 PM: Sponsor session
2:00 PM – 2:30 PM: Sponsor session
2:30 PM – 3:00 PM: Customer experience and the payer
3:00 PM – 3:15 PM: Afternoon networking break
3:15 PM – 3:45 PM: Sponsor session
3:45 PM – 4:15 PM: Sponsor session
4:15 PM – 4:45 PM: Sponsor session
4:45 PM – 5:15 PM: Copay cards: The many shades of pay
5:15 PM – 6:00 PM: Cocktail reception