Imre has bolstered its creative team with the hiring of Jennifer Kurowski as SVP of creative. She joins the agency after a decade at Digitas Health, most recently as SVP and group creative director.
“Transforming people into brand believers really starts with extraordinary storytellers. The ones experienced in shaping creative strategies that help brands thrive in the spaces between culture and commerce,” said Imre executive creative director Patrick Sullivan in a statement. “It’s no secret that consumers these days don’t want to just ‘buy’ your product. They want to buy into something that’s greater. Jennifer joins us with a winning track record of partnering with brands to craft narratives that really hit on that deeper level.”