Imre has hired a pair of experienced healthcare communicators to serve in senior executive roles.
Machelle Henks, who has more than two decades of experience, will serve as EVP of strategy. She has worked with life sciences companies across therapeutic categories and most recently served as a consultant for pharmaceutical companies. Before that, she was SVP and MD of strategic planning at Eversana Intouch and held strategy leadership positions at WPP, Eurofins, Bayer and Teva Pharmaceuticals.
She will report to Anna Kotis, Imre president.
“Machelle is a people-centric strategist with a passion for developing and nurturing her teams,” Kotis said via email. “She’ll be responsible for bringing forward the important perspectives on cultural moments that are shaping how brands need to speak and engage with their audiences.”
Henks said that she is “excited to bring my patient-first experience [to clients] while reinforcing the agency’s strategy team.”
Shannon Moylan, who has more than 20 years of experience at PR agencies, will work as SVP of public relations.
She was most recently SVP and partner and health practice lead at FleishmanHillard, according to her LinkedIn profile. Moylan has also worked at Edelman, GCI Health and Blanc & Otus. She will report to Stephanie Friess, EVP of earned.
“[Moylan] joins Imre as a seasoned professional with deep expertise in the communications field,” Kotis said. “Her experience in creating modern, strategic PR strategies for a wide range of clients will help bring additional leadership to Imre’s approach to earning attention for their clients.”
Moylan said that “the opportunity to join an agency with such a strong history of PR excellence along with a broad PR practice spanning health and consumer industries that I can have a hand in growing is very exciting to me.”
This summer, Imre named Patrick Burke as CFO and Lorraine Hirsh as chief people officer. Imre CEO Neera Chaudhary left the firm after seven months at the helm in April.
This article originally appeared on PRWeek US.
