McCann Worldgroup’s MRM for Health has named Laura Potucek as chief creative officer, a new role, the relationship marketing agency announced Monday.
Potucek, who joined the agency in September, is tasked with leading creative excellence and innovation across the 2023 MM+M Agency 100 honoree’s global teams and client portfolio. She reports to Ronald Ng, MRM’s global chief creative officer.
Potucek brings nearly two decades of health marketing experience to the role at MRM.
Most recently, she served as group creative director at WPP’s Grey Health and Wellness. Prior to Grey, she served in a creative capacity for several health agencies including IPG’s FCBCure and Area23, as well as for Havas’ Euro RSCG Chelsea and Euro RSCG Life LM&P (later named H4B Chelsea and Havas Life, respectively).
“We’re thrilled to welcome Laura to MRM for Health,” said Peter Rooney, EVP and managing director at MRM for Health, in a statement. “Her expertise and skills at the intersection of data and creativity are exactly what our clients are looking for and perfectly align with MRM’s culture.”
Among other awards and accolades in which Potucek has had a hand, MRM’s multichannel campaign Live Your Greatness, executed on behalf of Sanofi, was a finalist in this year’s MM+M Awards.
“In recent years, I’ve had the pleasure of seeing Laura’s ideas out in the world and across the industry’s major award shows,” Ng added in the statement. “I’m incredibly excited that she will now be joining our own creative community at MRM. Her passion for creative solutions powered by technology makes her an incredible asset to our client partners and our global creative leadership team.”
The agency’s revenue last year rose 5%, to an MM+M-estimated $39 million from 2021’s estimate of $37 million, according to MM+M’s 2023 Agency 100 revenue chart. Staff size also grew from 163 people at the end of 2021 to 197 people a year later.
That was thanks to nine new assignments added over the course of 2022, including social media for AstraZeneca’s kidney disease drug Farxiga, a digital AOR engagement for Haleon’s venerable Centrum vitamin, and a website for Janssen’s blockbuster blood thinner Xarelto.
MRM’s 2022 wins also included an AOR engagement for Kaleo’s Auvi-Q epinephrine injection, global strategy for Merck’s EMD Serono, social work for Novartis’ cholesterol drug Leqvio, digital projects for Qbiotics’ Stelfonta tumor treatment for dogs, and omnichannel strategy for Otsuka’s anti-psychotic Rexulti.