MSL has promoted Bailey Pescatore to managing director of its U.S. health practice, effective Wednesday. 

Pescatore, who joined MSL in September as EVP and head of client development and innovation for its health practice, will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare consumers, the agency said in a statement. 

Pescatore replaces Stephanie DeViteri as MD. DeViteri’s last day is Friday. She declined to comment on her next move. 

“A big focus of this role is going to be growing the team so that we can continue to set that strategic path forward,” Pescatore said. “It’s a natural evolution of that EVP growth role because MSL healthcare is one of the fastest growing practices.”

The elevated position builds on Pescatore’s previous title, joining MSL’s executive team. She reports to U.S. chief client officer Lisa Talbot in this role and will oversee the entire healthcare practice in the U.S. 

MSL’s healthcare team is integrated across a variety of practices such as corporate and consumer, merging the different work and perspectives. 

“As we see the retailing of healthcare, the need for that combination of deep science with understanding the consumer on a deeper level is really important and that’s something we bring by not over siloing our health work,” she said. 

Pescatore joined MSL from BCW after 10 years at the agency. She most recently served as EVP in BCW’s health practice, where she led communications and programming for pharma clients, until August.

MSL’s combination of deep science with consumer expertise, including healthcare consumer expertise, is part of the reason Pescatore came to the agency, she said. Six months in, she’s excited to continue elevating the work of existing clients, strategically grow the business with new partners and connect with MSL and Publicis’ global network. 

MSL reported a revenue increase of 10% to $425 million globally and 11% increase to $72 million in the U.S. in 2022, according to PRWeek’s 2023 Agency Business Report.

This article originally appeared on PRWeek US.