Leadership - MM&M - Medical Marketing and Media

Leadership

Leadership Exchange: Transforming Patient Advocacy

It’s an entirely different day for patient advocacy, yet we’ve only scratched the surface. Advocates and their pharma counterparts discuss what’s standing in the way of deeper collaboration. Marc Iskowitz chairs a lively debate

Leadership Exchange: Thinking More Like a Patient

Leadership Exchange: Thinking More Like a Patient

A major information explosion is just the tip of the iceberg in the paradigm shift that is taking place between pharma, marketers and the patients that they serve. James Chase asks experts from across the patient-to-pharma spectrum how the industry can negotiate the new environment to successfully put patients first

Leadership Exchange: Partnering to Prosper

Leadership Exchange: Partnering to Prosper

As the industry continues to evolve, so must the agency/client relationship. How can pharma clients and their partners collaborate successfully in the face of mounting pressures? James Chase chairs a candid discussion of seasoned execs from both sides