The Muscular Dystrophy Association has promoted Morgan Roth to chief marketing officer, a newly created position.

Roth, who is based in Washington, DC, reports to president and CEO Donald Wood, according to a statement from the association.

Roth was previously VP of marketing and communication for the organization, which helps people with muscular dystrophy, ALS and related neuromuscular diseases by funding research and facilitating care for families affected by the diseases. 

Roth will continue to work to grow the group’s brand and “champion strategies to inform and engage” its stakeholders, according to a press release.

“This integral role will not only bring greater collaboration for all groups across the Muscular Dystrophy Association but will better support our mission as we continue to lead the way in accelerating research, advancing care and advocating for access to empower the people we serve to live independent lives,” said Wood in a statement. 

Roth worked in similar capacities for the EveryLife Foundation for Rare Diseases, The ALS Association and the United States Agency for International Development’s Soma Umenye project to improve classroom reading in Rwanda. She also led global communications for the American University of Beirut and the American University in Cairo.

This article originally appeared on PRWeek US.