Publicis Health has tapped agency-world veteran Larry Mickelberg as its first chief commercial officer. Most recently group president at Real Chemistry, Mickelberg has held leadership roles at Deloitte Digital, Havas Health and Digitas Health.

In the newly created position, Mickelberg will be charged with overseeing the commercialization of Publicis Health’s consumer and HCP engagement tools.

“There is no one more attuned and equipped than Larry to help Publicis Health leverage our full suite of assets to drive our clients’ digital marketing transformation,” said Publicis Health CEO Alexandra von Plato in a statement. “Larry’s deep understanding of the power of digital and data is unmatched in our industry.”