NY Times used Lyrica launch as basis for article

The New York Times used the launch of new ads for Pfizer's Lyrica as the peg for an article on fibromyalgia

Matthew Arnold

February 1, 2008

5:00 am

The New York Times used the launch of new ads for Pfizer’sLyrica as the peg for an article on fibromyalgia (and the allegeddisease-mongering thereof) featuring the provocative headline: “Drug approved.Is disease real?”

From the February 01, 2008 Issue of MM+M - Medical Marketing and Media

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