Pulling at the threads of HCP marketing in an age of data privacy
Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward.
Why success with HCP engagement tech requires a human touch
Making HCP engagement technology work for you goes beyond choosing the right software. It requires a great platform, the right people, and a great plan.
The health data ‘dream state’
How condition-specific audience segments can lift your brand beyond traditional targeting.
Redefining patient centricity at the point of care
How digital engagement is empowering patients to make better healthcare decisions.