In this series of three sponsored vodcasts, Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. Episode 1 delves into the building blocks of custom audiences — real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) — and how custom segments provide a better way than traditional targeting methodologies for brands to drive script lift.