Healthcare is at an inflection point with the need for informed providers increasing on multiple fronts. Escalating patient needs require more qualified, informed providers. And the pharma industry must be able to reach this vital provider group with critical information in a way that best suits their needs.
POCN is the largest network of Nurse Practitioners (NPs) and Physician Associates (PAs) in the country, and pharma and life science companies can work with POCN’s network and solutions to better understand and engage these important clinicians efficiently and effectively.
Why is this group critical in today’s healthcare landscape? Reasons include patient care and industry access. Numbers equal impact, and there are currently 1,300 NP-owned and managed medical practices in the U.S.
From 2020-2029, NPs are expected to grow at a 52% growth rate, and PAs are projected to grow at a rate of 34% by 2025. During the same period, the number of primary care physicians is only growing at a 4% rate. This growth discrepancy creates an opportunity gap for patient care. PAs already can practice autonomously in the Veteran’s Administration, and both NPs and PAs can write prescriptions in all 50 states. In fact, NPs and PAs already write more than a billion prescriptions annually.
POCN provides a means for pharmaceutical and life science companies to access and inform these often-underappreciated prescribers through data-optimized digital marketing solutions that identify, reach and engage these important clinicians.
POCN’s patent-pending solutions are built on a first-in-class database of granular, real-time clinical behaviors. This analytics platform, combined with proprietary algorithms and insights on provider-specific reach and impact, can help inform precise engagements with verifiable, trackable impact. Bottom line? POCN makes it more efficient to accurately target healthcare providers.
Through POCN Specialty, the organization uses a combination of data sets to identify NPs and PAs who primarily treat a certain specialty, such as cardiology or orthopedics. By mapping almost 400,000 of the 460,000 licensed providers in the U.S., healthcare marketers can provide relevant messaging to these vital decision makers across a range of programmatic, social and email channels.
On the healthcare provider side, POCN is the trusted source for APPs (advanced practice providers) to learn about the latest clinical and industry news, find earning opportunities including their next jobs, network with peers and access resources to improve patient outcomes.
Through free membership, NPs and PAs can access credible, authentic resources specific to their roles and their needs. A diverse portfolio of resources for education, advocacy, research and leadership helps in practice management and patient treatment activities by providing targeted information. There are opportunities to learn, earn, care and connect while providing unmatched patient care. A diverse portfolio of resources for education, advocacy, research and leadership helps in practice management and patient treatment activities by providing targeted information.
The POCN network is the largest, most informed and most trusted by both healthcare providers and industry partners for good reason. It’s an organization dedicated to bridging the gap between advanced practice providers and industry to help improve communication and education to deliver improved patient outcomes — which is the ultimate goal for all factions.
Fast Facts
Company address: 716 Main Street, 2nd Floor, Boonton, NJ 07005
Website: www.pocn.com
Year founded: 2014
Employees: 30
Holding company: Independent
Social media info: www.linkedin.com/company/pocn ; www.facebook.com/THEPOCN/ ; www.twitter.com/pocninc
From the March 01, 2022 Issue of MM+M - Medical Marketing and Media
