Date: Monday, September 26
Time:1:00 PM EST / 10:00 AM PST
- Understanding how to achieve HIPAA-compliant hypertargeting fueled by Rx data and advanced predictive analytics.
- Striking a balance between precise targeting and adequate reach to drive meaningful campaigns that move the needle.
- Determining the success of your campaigns based on meaningful criteria, including actual prescription starts, all while preserving consumer privacy.
We’ll cap it off with a real-world case study demonstrating effective use of all three of these principles.
Shannon Gallagher, Vice President, Analytics Services at Crossix
Shannon Gallagher leads the ongoing expansion of Crossix services and capabilities at the intersection of pharmaceutical and consumer healthcare. A veteran consultant in market research and data analytics for the pharmaceutical, healthcare and CPG sectors, Shannon is passionate about Crossix’s unique position to harness Big Data to empower better communication to the patient as a consumer.
Chuck Moxley, Chief Marketing Officer, 4INFO
Chuck Moxley brings more than 25 years’ experience in advertising and direct marketing. Serving in senior executive roles on both the brand side and with agencies, he offers unique perspective that spans advertising, direct marketing and media..