Editor’s Desk

How I learned to stop worrying and love AI
How I learned to stop worrying and love AI
Larry Dobrow
September 18, 2023
12:00 pm

With an assist from Leonardo.ai, the cover for this year’s Data Issue opened our eyes to the myriad possibilities enabled by the industry’s information era.

Medical marketing’s word jumble
Medical marketing’s word jumble
Larry Dobrow
August 3, 2023
1:00 pm

On euphemisms, good intentions and the need to ask patient communities about their preferred verbiage.

A backstage pass to the Agency 100
A backstage pass to the Agency 100
Larry Dobrow
June 12, 2023
5:00 am

During our Agency 100 interviews, we ask plenty of questions. We often find ourselves answering other ones.

All pain, no gain: The patient experience continues its descent
All pain, no gain: The patient experience continues its descent
Larry Dobrow
April 27, 2023
11:00 am

Being a patient is never fun. In recent years, it’s gotten exponentially worse.

Armed by, and with, Google
Armed by, and with, Google
Larry Dobrow
April 6, 2023
10:20 am

As the internet and social media evolve, HCPs are increasingly finding themselves having to debunk misinformation before an examination even commences.

Budget angst? What budget angst?
Budget angst? What budget angst?
Larry Dobrow
March 14, 2023
5:30 am

MM+M’s Healthcare Marketers Report found that budgets have dropped 8% against the year-ago period. Here’s why some marketers aren’t alarmed.

Should we talk about the weather?
Should we talk about the weather?
Larry Dobrow
February 1, 2023
3:00 pm

MM+M’s first-ever Climate Issue finds health-adjacent organizations belatedly starting to consider the impact of their practices on the environment.

Here, There and Everywhere: Best Places to Work honorees stick the in-office/virtual landing
Here, There and Everywhere: Best Places to Work honorees stick the in-office/virtual landing
Larry Dobrow
December 9, 2022
11:30 am

The 12 companies honored by MM+M also share a commitment to mental health support and industry-best professional development programs.

Working our way back to normal
Working our way back to normal
Larry Dobrow
October 14, 2022
11:45 am

Erupted teeth and the return of familiar office rhythms.

Beer and Tacos: Marketers have it both ways with health data
Beer and Tacos: Marketers have it both ways with health data
Larry Dobrow
September 13, 2022
11:00 am

Self-imposed limitations on the deployment of health data have largely disappeared. The industry has claimed the moment.

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