Greater Than One
Independent
Address
395 Hudson Street, 4th Floor
New York, New York 10014
Web Address
Year Founded
2000
Full-time Employees
105
Number of Clients
12
North American Revenue 2021
20,000,000
North American Revenue 2020
25,800,000
Full-time Employees 2021
105
Full-time Employees 2020
120
Number of clients 2021
16
Number of clients 2020
17
Offices
North America
1
Locations
New York, NY
Agency 100 Book Cover
Trends and Challenges
Talent acquisition/retention
Pricing-related issues
Keeping up with pace of innovation
Replenishing new-business pipeline
Network relationships/agency consolidation
Shrinking pharma budgets
Further diversification of services
Competition from consultancies and other non-traditional organizations
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Ongoing fallout from pandemic
