Centron
Independent
Address
32 Old Slip, 32nd Fl.
New York, New York 10005
Web Address
Year Founded
2005
North American Revenue 2022
$7,500,000
North American Revenue 2021
$7,925,000
Full-time Employees 2022
20
Full-time Employees 2021
20
Number of clients 2022
5
Number of clients 2021
5
Offices
North America
1
Locations
New York, NY
Executives & Senior Management
Celine Vita
President
Carolyn O'Neill
Chief Creative Officer
Agency 100 T-Shirt
Capabilities/Services Offered
Professional
Consumer
Direct Marketing
Media Planning
Payer
Med-Tech
Public Health
Data/Analytics
Digital
New Services
Social community management
New Roles
Roles Added
1
Roles
Sean Mahoney, Chief Client Officer
Client Roster
KalVista - Pipeline rare disease
Mersana - Pipeline oncology
Cognoa - Canvas Dx (digital diagnostic)
Xspray - Pipeline oncology
Acadia - pipeline rare disease
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Payer-related challenges
Getting an audience, virtually or otherwise, with HCPs
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Network relationships/agency consolidation
Shrinking pharma budgets
Healthcare Marketing Trends
More personalization of communications
Heightened focus on payers
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Programs that go “beyond the pill”
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
Seizing opportunities around cannabis
Working from home
Creative Samples
