June 12, 2023

Area 23

Area 23

Network-owned

Address

622 Third Avenue, 3rd Floor

New York, New York 10017

Web Address

https://www.area23hc.com

Year Founded

2007

Parent Company

IPG Health

Web Address

https://ipghealth.com/

Full-time Employees

831

Full-time Employees 2022

831

Full-time Employees 2021

766

Number of clients 2022

53

Number of clients 2021

53

Offices

North America

1

Locations

New York, NY

Agency 100 T-Shirt

Trends and Challenges

Managing growth Payer-related challenges Pricing-related issues Getting an audience, virtually or otherwise, with HCPs Client losses in the wake of pharma M&A Replenishing new-business pipeline Shrinking pharma budgets Competition from consultancies and other non-traditional organizations

Healthcare Marketing Trends

More personalization of communications Need to create more/better content/experiences Industry consolidation Scrutiny around social media Intensified focus on analytics/ROI/measurement Programs that go “beyond the pill” Adopting a data-science culture More digital experimentation Seizing opportunities around cannabis Working from home

VIEW THE MM+M AGENCY SHOWCASE

From Our Partners

The precision of digital marketing with the reach of addressable TV advertising

Partner Content

The precision of digital marketing with the reach of addressable TV advertising

How to better connect with patients at critical moments and improve outcomes with reach at-scale

Thought leadership: The key to connecting with healthcare decision-makers

Partner Content

Thought leadership: The key to connecting with healthcare decision-makers

Organizations can partner with Advisory Board Sponsorship to create content and events that elevate their thought leadership.

Empowered engagement: How audience-centric strategies drive healthcare marketing success

Partner Content

Empowered engagement: How audience-centric strategies drive healthcare marketing success

During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.

Will pharma finally reach out to minorities before the government forces their hand?

Partner Content

Will pharma finally reach out to minorities before the government forces their hand?

Why must the pharma industry consistently be positioned as an opponent? The government should seek “win-win” situations rather than “victories over …” situations. We still have a long way to go.