Area 23
Network-owned
Address
622 Third Avenue, 3rd Floor
New York, New York 10017
Web Address
Year Founded
2007
Parent Company
IPG Health
Web Address
Full-time Employees
831
Full-time Employees 2022
831
Full-time Employees 2021
766
Number of clients 2022
53
Number of clients 2021
53
Offices
North America
1
Locations
New York, NY
Agency 100 T-Shirt
Trends and Challenges
Managing growth
Payer-related challenges
Pricing-related issues
Getting an audience, virtually or otherwise, with HCPs
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Shrinking pharma budgets
Competition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Industry consolidation
Scrutiny around social media
Intensified focus on analytics/ROI/measurement
Programs that go “beyond the pill”
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
