Benchworks

Independent

Address

100 Memorial Plaza

Chestertown, Maryland 21620

Web Address

https://benchworks.com/

Year Founded

1993

Full-time Employees

North American Revenue 2022

Full-time Employees 2022

Number of clients 2022

Offices

North America

Locations

Philadelphia, PA Ambler, PA Chestertown, MD

Executives & Senior Management

Melissa Johnston

COO BW Health Group

Tom McDonnell

President BW Health Group

Jay Bolling

President

Senior Management

Thad Bench CEO

Agency 100 T-Shirt

Capabilities/Services Offered

Professional Consumer Direct Marketing Media Planning Payer Digital Medical affairs

New Services

Expanded Digital Capabilities Data Analytics Gene and Cell Therapy Launch Excellence

New Roles

Roles Added 1 Roles Alexandra Daley - SVP Strategic Services Experience: SVP, Director of Client Services H4B Boston

Growth

2022 Growth from Existing Clients

17%

2022 Growth from New Clients

Trends and Challenges

Diversity and inclusion Talent acquisition/retention Managing growth Payer-related challenges Getting an audience, virtually or otherwise, with HCPs

Healthcare Marketing Trends

More personalization of communications Need to create more/better content/experiences Heightened focus on payers Impact of empowered patients/consumers Intensified focus on analytics/ROI/measurement Emphasis on specialty drugs/high-science categories Adopting a data-science culture More digital experimentation Working from home

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