Relevant media solutions: Relevant+ is a robust media solution designed to reach your multicultural audiences across any channel, environment, or device, at scale, offering: Access to rich digital inventory. With over 200B monthly uniques, we deliver scalable inventory across devices and channels covering display, streaming video, mobile, audio, CTV, and DOOH capabilities giving you the ability to reach your audience. Deliver Precision targeting. Our targeting approach focuses on achieving your goals for broad-scale national campaigns or precision reach based on local or regional performance goals. Gain relevant insights powered by Big Data. Proprietary Big Data mining adds a unique layer of precision insights based on delivering deep insight into customers' cohort decision journeys to support your campaign planning initiatives. Leverage our content and influencers to amplify and engage audiences. Relevant+ can craft custom content executions to help cut through the clutter, improve performance, and seamlessly integrate your message.
Ivan Sanchez - Chief Growth and Planning Officer
Managing growthPayer-related challengesPricing-related issuesReplenishing new-business pipelineShrinking pharma budgetsCompetition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communicationsNeed to create more/better content/experiencesHeightened focus on payersIncreased concern over drug pricingIndustry consolidationImpact of empowered patients/consumersIntensified focus on analytics/ROI/measurementDecreased impact of sales forcesPrograms that go “beyond the pill”Evolution of EHRsEmphasis on specialty drugs/high-science categoriesAdopting a data-science cultureMore digital experimentationSeizing opportunities around cannabisWorking from home