Cien+
Independent
Address
5215 N O'Connor Blvd
Irving, Texas 75039
Web Address
Year Founded
2010
North American Revenue 2022
$14,000,000
North American Revenue 2021
$6,100,000
Full-time Employees 2022
67
Full-time Employees 2021
45
Number of clients 2022
3
Number of clients 2021
2
Offices
North America
1
Locations
Irving, Texas
Executives & Senior Management
Liliana Gil Valletta
CEO & Co Founder
Enrique Arbelaez
Co Founder & Chief Innovation Officer
Caroline Brethenoux
Chief Strategy Officer
Senior Management
Liliana Gil Valletta
CEO and Co-Founder
Agency 100 T-Shirt
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Media Planning
Public Health
Data/Analytics
Digital
Medical affairs
New Services
Relevant media solutions: Relevant+ is a robust media solution designed to reach your multicultural audiences across any channel, environment, or device, at scale, offering: Access to rich digital inventory. With over 200B monthly uniques, we deliver scalable inventory across devices and channels covering display, streaming video, mobile, audio, CTV, and DOOH capabilities giving you the ability to reach your audience. Deliver Precision targeting. Our targeting approach focuses on achieving your goals for broad-scale national campaigns or precision reach based on local or regional performance goals. Gain relevant insights powered by Big Data. Proprietary Big Data mining adds a unique layer of precision insights based on delivering deep insight into customers' cohort decision journeys to support your campaign planning initiatives. Leverage our content and influencers to amplify and engage audiences. Relevant+ can craft custom content executions to help cut through the clutter, improve performance, and seamlessly integrate your message.
New Roles
Roles Added
1
Roles
Ivan Sanchez - Chief Growth and Planning Officer
Client Roster
GSK - Shingrix, RSV Vaccine, Nucala
Merck - Pediatrics Vaccines, Lung Cancer, Hispanic BRG, Clinical Trials, Verquvo
Genentech - Breast Cancer, Diabetes Blindness
Janssen - DE&I
Novartis - Integrated Marketing Organization (IMO)
Pfizer - Hispanic BRG
UHG - United Healthcare Individual & Family Plans (UHC IFP)
Suvida Healthcare
Growth
2022 Growth from Existing Clients
73%
2022 Growth from New Clients
7%
Trends and Challenges
Managing growth
Payer-related challenges
Pricing-related issues
Replenishing new-business pipeline
Shrinking pharma budgets
Competition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Industry consolidation
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
Creative Samples
