CMI Media Group and Compas
Network-owned
Address
2000 Market Street Suite 2975
Philadelphia, Pennsylvania 19103
Year Founded
1989
Parent Company
WPP
Web Address
North American Revenue 2022
Full-time Employees 2022
Number of clients 2022
Offices
North America
6
Locations
Cherry Hill, NJ
Chicago, IL
Costa Mesa, CA
New York, NY
Parsippany, NJ
Philadelphia, PA
Executives & Senior Management
Andrew Miller
EVP, Digital Activation, CMI Media Group
Becky Frederick
EVP, Client Finance, CMI Media Group
Eugene Lee
COO, CMI Media Group and Compas
Senior Management
Andrew Miller
Executive Vice President, Digital Activation, CMI Media Group
Agency 100 T-Shirt
Capabilities/Services Offered
Professional
Consumer
OTC
Direct Marketing
Media Planning
Payer
Data/Analytics
New Services
New Departments/Groups/Units: Ecommerce, Video, University Learning Services, Customer Excellence, Communications Planning & Strategy, Audience Intelligence Group, Technology & Data Business Unit Centers of Excellence: Inclusive Media, Point of Care, Audio, Out of Home, Video, Ecommerce
New Employee Resource Groups: Thrive (Thrive was created to encourage acceptance of our physical, mental, and emotional differences by reframing perceptions, celebrating diversity, and ultimately lifting up our employees to their greatest potential. We believe there are no weaknesses, only differences, and each makes us stronger as a whole.), Shalom (Shalom promotes a strong understanding of Judaism to foster a climate of camaraderie and respect through a powerful understanding of and appreciation for the Jewish heritage.), AZAP (AZAP is a resource for Asian American Pacific Islander (AAPi) employees and allies. Their mission is to promote AAPI educational, cultural, and social awareness among our colleagues and communities.)
New Roles
Roles Added
6
Roles
Rebecca Mills - Executive Vice President, Group Client Director, CMI Media Group, for our Executive Leadership Team
Growth
2022 Growth from Existing Clients
73%
2022 Growth from New Clients
27%
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Managing growth
Payer-related challenges
Pricing-related issues
Keeping up with pace of innovation
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Procurement-related issues
Shrinking pharma budgets
Competition from consultancies and other non-traditional organizations
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Industry consolidation
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Working from home
Ongoing fallout from pandemic
