FCBCure
Network-owned
Address
3 Sylvan Way
Parsippany, New York 7054
Web Address
https://fcbcure.com/
Year Founded
1985
Parent Company
IPG Health
Web Address
https://ipghealth.com/
Full-time Employees 2022

250

Full-time Employees 2021

249

Number of clients 2022

14

Number of clients 2021

14

Offices
North America
1
Locations
Parsippany, NJ
Agency 100 T-Shirt
Trends and Challenges
Managing growth Payer-related challenges Pricing-related issues Getting an audience, virtually or otherwise, with HCPs Client losses in the wake of pharma M&A Replenishing new-business pipeline Shrinking pharma budgets Competition from consultancies and other non-traditional organizations
Healthcare Marketing Trends
More personalization of communications Need to create more/better content/experiences Industry consolidation Scrutiny around social media Intensified focus on analytics/ROI/measurement Programs that go “beyond the pill” Adopting a data-science culture More digital experimentation Seizing opportunities around cannabis Working from home
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