June 12, 2023

Fingerpaint Group

Fingerpaint Group

Independent

Address

395 Broadway

Saratoga Springs, New York 12866

Web Address

https://www.fingerpaint.com

Year Founded

2008

North American Revenue 2022

$176,000,000

North American Revenue 2021

$136,000,000

Full-time Employees 2022

801

Full-time Employees 2021

705

Number of clients 2022

50

Number of clients 2021

45

Offices

North America

5

Locations

Bay Area, CA Cary, NC Cedar Knolls, NJ Saratoga Springs, NY La Jolla, CA

Agency 100 T-Shirt

Fingerpaint Group

Trends and Challenges

Diversity and inclusion Talent acquisition/retention Getting an audience, virtually or otherwise, with HCPs Client losses in the wake of pharma M&A

Healthcare Marketing Trends

More personalization of communications Need to create more/better content/experiences Heightened focus on payers Increased concern over drug pricing Scrutiny around social media Impact of empowered patients/consumers Intensified focus on analytics/ROI/measurement Decreased impact of sales forces Programs that go “beyond the pill” Emphasis on specialty drugs/high-science categories Adopting a data-science culture More digital experimentation Seizing opportunities around cannabis Working from home

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