Fingerpaint Group
Independent
Address
395 Broadway
Saratoga Springs, New York 12866
Web Address
Year Founded
2008
North American Revenue 2022
$176,000,000
North American Revenue 2021
$136,000,000
Full-time Employees 2022
801
Full-time Employees 2021
705
Number of clients 2022
50
Number of clients 2021
45
Offices
North America
5
Locations
Bay Area, CA
Cary, NC
Cedar Knolls, NJ
Saratoga Springs, NY
La Jolla, CA
Agency 100 T-Shirt
Trends and Challenges
Diversity and inclusion
Talent acquisition/retention
Getting an audience, virtually or otherwise, with HCPs
Client losses in the wake of pharma M&A
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Increased concern over drug pricing
Scrutiny around social media
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Programs that go “beyond the pill”
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Working from home
