Propeller
Network-owned
Address
360 Springfield Avenue
Summit, New Jersey 07901
Web Address
Year Founded
2006
Parent Company
Omnicom Health Group
Web Address
North American Revenue 2022
$26,000,000
North American Revenue 2021
$15,600,000
Full-time Employees 2022
118
Full-time Employees 2021
85
Number of clients 2022
23
Number of clients 2021
19
Offices
North America
1
Locations
Summit, NJ
Executives & Senior Management
Senior Management
Charlie Flax
Founder & CEO
Donna Wrotny Smith
Chief Creative Officer
Heather Hoy
SVP, Digital Strategy & Execution
Kate Horvath
SVP, Strategy & Innovation
Taylor De Block
SVP, Group Account Director
Christine Marinescu
VP, Finance
Eileen Topps
VP, Group Account Director
Diana Snyder
VP, Experience Strategy
Dennis Flath
VP, Operations
Michael Meyer
VP, Creative Director, Moving Images
Todd Bollack
Senior Director, Development
Carin Apter
VP, Group Account Director
Katie Matias
VP, Creative Director, Copy
Margeaux Buttner
VP, Creative Director, Copy
Agency 100 T-Shirt
Capabilities/Services Offered
Professional
Media Planning
Payer
Med-Tech
Data/Analytics
Digital
New Services
Strategy discipline evolved to Experience Strategy to ensure no silos between digital and content offerings
Enhanced data offering partnering with best-in-class proprietary Omni offering
Operations as a service with partner agencies to support client needs and OHG collaboration
Client Roster
Novartis
Janssen
Innocoll
HemoSonics
Teleflex
Ethicon
J&J Vision
Intercept
SK Life Science
Merck
Trends and Challenges
Talent acquisition/retention
Managing growth
Payer-related challenges
Pricing-related issues
Client losses in the wake of pharma M&A
Replenishing new-business pipeline
Procurement-related issues
Network relationships/agency consolidation
Shrinking pharma budgets
Regulatory concerns
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Heightened focus on payers
Industry consolidation
Scrutiny around social media
Intensified focus on analytics/ROI/measurement
Evolution of EHRs
Adopting a data-science culture
More digital experimentation
Seizing opportunities around cannabis
Creative Samples
