TBWA\WorldHealth
Network-owned
Address
220 E 42nd St. 15th floor
New York, New York 10017
Web Address
Year Founded
2016
Parent Company
Omnicom
Web Address
Full-time Employees 2022
387
Full-time Employees 2021
434
Number of clients 2022
24
Number of clients 2021
39
Offices
North America
5
Locations
New York, NY
Chicago, IL
Jersey City, NJ
Boston, MA
San Francisco, CA
Agency 100 T-Shirt
Trends and Challenges
Diversity and inclusion
Managing growth
Getting an audience, virtually or otherwise, with HCPs
Procurement-related issues
Network relationships/agency consolidation
Shrinking pharma budgets
Pandemic-related disruptions
Healthcare Marketing Trends
More personalization of communications
Need to create more/better content/experiences
Increased concern over drug pricing
Industry consolidation
Impact of empowered patients/consumers
Intensified focus on analytics/ROI/measurement
Decreased impact of sales forces
Regulatory changes
Programs that go “beyond the pill”
Evolution of EHRs
Emphasis on specialty drugs/high-science categories
Adopting a data-science culture
More digital experimentation
Working from home
Ongoing fallout from pandemic
