June 12, 2023

TBWAWorldHealth

TBWA\WorldHealth

Network-owned

Address

220 E 42nd St. 15th floor

New York, New York 10017

Web Address

http://www.tbwaworldhealth.com

Year Founded

2016

Parent Company

Omnicom

Web Address

https://www.omnicomgroup.com

Full-time Employees 2022

387

Full-time Employees 2021

434

Number of clients 2022

24

Number of clients 2021

39

Offices

North America

5

Locations

New York, NY Chicago, IL Jersey City, NJ Boston, MA San Francisco, CA

Agency 100 T-Shirt

Trends and Challenges

Diversity and inclusion Managing growth Getting an audience, virtually or otherwise, with HCPs Procurement-related issues Network relationships/agency consolidation Shrinking pharma budgets Pandemic-related disruptions

Healthcare Marketing Trends

More personalization of communications Need to create more/better content/experiences Increased concern over drug pricing Industry consolidation Impact of empowered patients/consumers Intensified focus on analytics/ROI/measurement Decreased impact of sales forces Regulatory changes Programs that go “beyond the pill” Evolution of EHRs Emphasis on specialty drugs/high-science categories Adopting a data-science culture More digital experimentation Working from home Ongoing fallout from pandemic

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